Moose Toys’ Despicable Me “Mineez” Line Debuts This Summer

Leading up to Toy Fair this weekend, it has been announced that Moose Toys, maker of the popular Shopkins, Twosies, and The Grossery Gang lines of collectible mini figures, has teamed up with Illumination and Universal Brand Development to come out with Mineez, a line of collectibles based off the Despicable Me franchise of movies and shorts.

Included in the line up will be hundreds of previously seen characters, as well as ones from the upcoming Despicable Me 3 movie. This marks the first toy collectibles line for the franchise.

“We are incredibly proud to be the go-to partner for collectible Despicable Me toys globally,” says Paul Solomon, co-chief executive officer, Moose Toys. “This partnership with Illumination and Universal Brand Development is a fantastic way for us to showcase the magic Moose brings to developing a sought-after collectible toy line. The global phenomenon Despicable Me franchise is filled with iconic characters as well as hundreds of characters that have never been on shelf. A perfect combination for a great collectible program.”

Expect to find the Mineez line to be released this summer to coincide with the release of Despicable Me 3, which comes out June 30th.

“The Despicable Me characters, especially the Minions, are playful, unique and always iconic,” says Manuel Torres Port, executive vice president, worldwide consumer products, Universal Brand Development. “Our partnership with Moose to create the first ever Mineez universe, featuring Despicable Me, provides fans of all ages a deeper connection to the beloved franchise.”

One comment

  1. I have to admit I’ve not seen any of the Despicable Me films, but I’ve seen the minion characters everywhere and know how much children love them. My two year old daughter is drawn to them in the shops and she’s also not seen the film

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